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Procter & Gamble brands received most retail ad support, said report.
January 16, 2012
By: TOM BRANNA
Editor
ECRM releases Top Brands Promoted in Retailer Ad Circulars in 2011. Use of circular print ads grew by 5.49% in 2011 even with online, mobile and social media advertising alternatives. “The printed circular remains the core method of how retailers communicate value to consumers, and it’s clear that most top brands have increased their use of circular ads in 2011,” said Tom Pirovano, vice president industry insights, ECRM. Among health & beauty care (HBC) brands promoted ...
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